Análise da competitividade sistêmica das micro e pequenas empresas - MPE de móveis e artefatos de madeira do pólo de Ji-Paraná, Estado de Rondônia

Abstract

The use of the lumber resources in the Amazônia if has established with low degree of exploitation of the raw material, disorganization in the production and without focus in the competitiveness, what it has wronged the competitive development of the operating companies in this markel and, consequently the partner-economic development of the region, whose main generating activity of job is in the sector of the agrobusiness related to the wood. The present work consists of the analysis of the sistemice competitiveness of the MPE of furniture and devices wooden of the Polar region of Ji-Paraná, State of Rondonia, determining and evaluating the market structure, through the Tax of Concentration of Mercado (TCM) and Indice Herfindahl Hirschman (IHH); identifying to the main impediments technician for development of the sector, identifying to the factors of threat to the competitiveness and its strategies, through the models Estrutura-Conduta-Desempenho (ECO), Five Forces of Porter (CFP) and inodel of Sistémica Competitiveness. In the end they are presented proposals of politics for development of the MPE focus of this work, through matrix SWOT. The presented results are based on the carried through research of field together the 20 MPE in the cities of Ji-Paraná, President Médice and d'Oeste Ouro Preto in the State of Rondônia, beyond secondary information of the MDIC, MTE, IBGE, ABIMÓVEL and FIERO. The results of the TCM and the IHH point with respect to low concentration of market of the MPE of the present work, proportionate for the diversified production and in small scale. The MPE if had disclosed capable of if keeping in the market surpassing the tax of mortality of the MPE in Brazil and had proven the great capacity of generation of job observed in literature. Low job of technology, obsolete machines and equipment, incipient quality control and low the qualification of the man power are the main impediments to the development of the sector, accented for the recklessness to the use of the TIC. The majority of the MPE produces low furniture traditional of quality, but they exist companies with production specialized and good quality, using a mini-senado alternative system of production called here of, producing mobile rectilinear. The power of the customers and suppliers is low, or practically null, therefore they act directly with the final consumer and its suppliers negotiate price and stated period in venda of raw material, thanks to a system of exchanges established between the same ones. The MPE focus of this work face fort competition of the nets of store that offer unsustainable modes of payment for the MPE. As for the Inter-enterprise relationship, the MPE present null govemança of the chain, therefore the relation between the MPE is inexistent and the relation of these MPE with the institutions and agencies is tenuous. Of this everything, if considers that the MIPE focus of this work If organize in an Inter-enterprise net, searching to fortify the bonds and more ahead to generate chances of implementation of technologies, design, improves in the productive efficiency, knowledge and control of costs, arched advance of learning and thus, to generate sustainable competitive advantages.