A Economia do livro no Brasil: produção e consumo sustentáveis.

Abstract

The present article has the following problematic: The production and the consumption of books in Brazil are realized with sustainability in mind? It discusses the production and consumption of the book in Brazil, verifying the benefits of adopting a sustainable production and consumption model. It studies the Brazilian book market, investigating some important aspects, aiming to: show how the emergence and evolution of informational support occurred over time, analyze the publishing market using microeconomic theory and verify if there is sustainability in the production and consumption process of the book. It makes the differentiation between productive consumption and individual consumption under the Marxist conception. He reviews the history of the book in order to understand how its emergence and evolution occurred until it came to modern informational media. Analyzes the publishing market under a microeconomic conception. He notes that the publishing market is a perfectly competitive market. He explains that it is essential to produce and consume with the preservation of the environment in mind. It ratifies that there is already a governmental concern to produce and consume in a sustainable way, since in 2011 the Ministry of the Environment (MMA), through the Management Committee for Sustainable Production and Consumption (CGPCS), formulated the Action Plan for Sustainable Production and Consumption PPCS). It concludes that the publishing market and book consumers are gradually adapting to this new mode of production and sustainable consumption proposed by the PPCS.